By Nick Roy, MBA, MAHRMHR Consultant, Researcher, Business Writer The Responsibility of Government The U.S. Government is the largest employer in this country. It has a classic organizational structure designed to be able to run an entire country. This is a classic bureaucracy as Max Weber envisioned it in his many works. It has a CEO (the President of the United States), board of directors (Congress), and the shareholders (the registered voters of the United States). We the people (i.e. the shareholders) vote certain people into Congress (i.e. the board of directors) to represent our interest. This the same as the board of directors of a large publicly traded company that is supposed to represent the interests of the shareholders, the people who invest their hard earned money so that corporation can operate. U.S. citizens are much like the shareholders of a corporation in that we pay taxes from our hard earned money. The shareholders expect the board of directors and top management to spend their money in a responsible manner, the same goes for Congress spending our tax dollars in a responsible manner. If they fail to perform these basic responsibilities, we the people can vote them out of office and put someone else in who can do the job. Government Not Being Responsible Two Louisiana senators (i.e. members of the board of directors) are each proposing a bill requesting $250 billion to rebuild the hurricane ravaged areas. What is going to get your blood boiling is how they plan to spend this money if they get this bill passed all-canterbury.co.uk . They are planning on using your hard earn money that we pay in the form of taxes for pork. This is wasteful and irresponsible spending and they must be held accountable, much like the shareholders of a large corporation holding the board of directors and executives accountable when they don?t perform. This same concept exists here. Here is just a sampling of the pork barrel funding that is in this proposed bill. $8 million for alligator farming. It seems that they care more about alligators than about people? $25 million for building a sugar cane research lab. This is a lab that has not even been built and therefore was not affected by the hurricane. Oink! Oink! These two Louisiana Senators are not acting in our (i.e. the shareholders) best interests. This is nothing more than a wish list by exploiting a tragedy and taking advantage of those that lost everything. This is not helping our fellow Americans who lost their livelihood. This is absolutely selfish. Would we be doing a disservice by allowing them to give money to do this? The money raised needs to be given to the people that lost property in the hurricane ravaged areas, such as the casino boats in Mississippi. Yes, Louisiana and Mississippi need to be rebuilt. This is contrary to what some people are saying that we should not do. However, a system needs to be put into place that will make sure that our tax dollars are spent wisely and given to the people that need it. What if these two senators would have said this in their bill? ?We want to give every homeowner who lost their home $100,000 to rebuild it.? I would be ok with that, and evaluate their performance on how well these homeowners receive their money to rebuild. Giving $8 million for alligator farming is not how you would want your hard earned tax dollars spent. These two senators need to be held accountable much the same way as the board of directors of a major publicly held corporation. This would be a challenge since the majority of those that we the people vote to represent us are not even business people. Most of them are career politicians or lawyers. We know that these types of people don?t know how to run a business as you can see the results so far. As Emeril Lagasse says it, ?pork fat rules.? Well, it is ruling the day in Washington alright. About The AuthorNick Roy is an HR Researcher, Consultant, and freelance business writer. His website, www.nickroy.com, currently serves 20,000 visitors every month in an effort to be a quality resource for human resources management in their companies. He currently holds a Master of Business Administration and Master of Arts in Human Resources Management from Hawaii Pacific University, and a Bachelor of Science in Hospitality Management from Florida Metropolitan University, Fort Lauderdale. He is also currently pursuing a Master of Arts in Organizational Change from Hawaii Pacific University, with theses research on ?The Impact of Technology on Human Resources and Organization Effectiveness business .?
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Copyright © 2005 MikeFilsaime.com, Inc. Dear SEO Enthusiast, There is a reason why this article is called - SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ? It is a reality show live internet marketing experimnet and you can participate now live be reading and checking the stats daily. In fact there is a reason why I have it listed in the title and in the first line of this article. There are also reasons why I mention it many times in the article next to my name. This article is a case study in progress. You see, I met up great top SEO genius. his name is B r a d F a l l o n. (Reason for spaces below.) I will refer to him as BF from now on. BF has a site for wedding favors that is ranked #1 for Google, Yahoo, and MSN for the terms wedding favors and wedding gifts. BF also has a course called stomping the search engines. It talks about the importance of getting quality links back to your site to increase your page rank and overall rank position. Now, I Mike Filsaime, do not claim to know anything about SEO. But at the time of this article writing, Thursday, August 4th, 2005 : 11:13 PM EDT, BF is also number one for the search term: “The coolest guy on the planet” - Go to Google.com and do a search on that phrase. I would bet he is still number one. I have seen many people slide from the 2-10 position, but BF, the SEO genius is still number 1. You see, BF and Mike Filsaime met in Las Vegas. And we were at a casino playing Blackjack. And I heard him say to a lady dealer, I am “the coolest guy on the planet.” And then he said, no really, type it in Google, and you will see bf.com I thought he was joking. But then later I saw he was not. Then I found that there is a club of SEO guru's all fighting for that #1 position for “the coolest guy on the planet.” But no one could knock him off. So I told him I was going to get the domain names and we both ran up to our rooms and I went to GoDaddy and beat him and then got an alternative domain as well. Man was he mad. But I still had to do stuff with it. So I wanted to try. Yes me, Mike Filsaime wanted to be “the coolest guy on the planet.” So I registered two domains on July 6th, 2005. the-coolest-guy- on- the-planet.com and thecoolestguyontheplanet.com Now, the reason I am using BF and not his real name is that I am competing with him in this race to the top spot and I do not want to help his ranking. But I am using the term often in this article i click here .e. Mike Filsaime is The coolest guy on the planet, or The coolest guy on the planet is Mike Filsaime so that the keywords are added through out the article next to my name. So now, 1 month later, I have the domain name, and as write this article, I am ranked as follows for : the coolest guy on the planet Aug. 4, 2005 Google.com - 212,000 listings # 277 (Page 28)- the-coolest-guy- on- the-planet.com Not listed - thecoolestguyontheplanet.com BF #1 Aug. 4, 2005 Yahoo.com Not listed - the-coolest-guy- on- the-planet.com Not listed - thecoolestguyontheplanet.com BF #3 O.K. so now, to see if articles really work and the back-links as well. I am going to post this article on my site and see if I can get links back to it by also posting it to article submission services. Then as you read this, you can see the stats above and see if we moved up. I hope to see that this does work to improve the ranking. Then I will write another article about the results. But at least as you read this you can track it for yourself to see how well teh articles have helped make Mike Filsaime, the coolest guy on the planet. http://www.thecoolestguyontheplanet click here .com http://www.the-coolest-guy-on-the-planet.com About the Author:Mike Filsaime creates services and software for effective online marketing. For ways to improve your site performance you can go to http://www.MikeFilsaime.com and http://www.thecoolestguyontheplanet.com http://www.the-coolest-guy-on-the-planet.com
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The concept of online casinos was experimented in 1996 and from then on online gambling took off in full swing. Today there are thousands of online casinos profiting from player revenues which are spread all over the world. Compare traditional casino to a casino online, online casinos have many advantages over land based casinos which have contributed to its growth, popularity and profits. Language no bar With online casinos it?s not necessary that you have to be well versed in English. Forget about language and communication difficulties as online casinos offer gambling in many languages like Arabic, Chinese, Danish, Czech, Dutch, Italian, Japanese, Polish, Portuguese, Spanish, Swedish and Russian. So you will never feel out of place while visiting an online casino all-belfast.co.uk . Detail information on Casino Games like Bingo, Slots at http://www.estarcitycasino.com The currencies and deposit method Online casinos accept various currencies which makes it easier for two or more persons playing from different countries to play together. In traditional casinos this is not possible. Also the main deposit method in casinos is cash and online casinos accept other methods too like card, money transfer, money gram, net pay etc. No chips but real money Playing with real money gives you an unknown thrill altogether. In traditional casinos you are provided casino chips which don?t have the value of real money. While gambling in online casinos you deal with real money and so are more careful about losing it and winning more business . Avoid unnecessary food and drinks You overeat and make merry while visiting land casinos. You are tempted to drink more at a place which offers you excellent opportunities to do it. But stay back at home when you don?t want to drink heavily or spoil your health with fatty, crispy snacks and food. Being at home in front of the computer saves you a whole lot of money and gives you added health. Run away from smoking Visiting a casino needs a lot of preparation if you are some body who is allergic to smoking. Players smoke from the beginning of the day to end. If you don?t want to face the hassle of smoking but enjoy some fine games of gambling, sit at home, switch on your system and type online casinos for a fun filled gambling experience. More games to play Don?t stick to just playing one game when you enter the online casino zone. Look out for other interesting options like fruit fiesta, power poker, red dog poker, sand storm, jurassic jackpot, gladiator?s gold, genies games, poker pursuit and pirates paradise. Other advantages of online casinos · You don?t have to follow a dress code · It?s less expensive · There?s good player support when you play online · You will enjoy the privacy · Safety · There are options for free play which will help you to practice · Ill health won?t stop you from playing · Bad weather, you needn?t worry · Compared to land casinos, you have less distractions with online gambling To know more about casino games visit http://www.estarcitycasino.com
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There is a lot of competition in the online gambling market today. Each day, new casinos form, old ones regroup and change owners, and the supply is nearly endless. When a player is looking to choose in which casino to play, he (or she), has many different factors to consider: · Do I like the look of the casino? · Does it have the games I?m interested in? · Do I know anything about the Casino? · Did someone recommend it to me? · Does the customer support efficient and offers around the clock help? · But most importantly I ask myself ? what?s in it for me? What do THEY offer me to play at their casino of all places? This is where the Bonuses come into play. You will not find anywhere online a casino that does not offer some sort of bonus. Some offer first time deposit bonuses, some offer loyalty bonuses, some offer 2nd and 3rd deposit bonuses and some have invented all sort of tricks and treats in order to attract the player to their casino. We will now try to make a little order in the ever growing world of casino bonuses, and try to explain what they mean. First deposit bonus: This is a bonus a player can collect only once, when making the first deposit. Usually it is the biggest bonus he casino offers, and you can find places offering bonuses of up to 1000$ click here . In order to claim the bonus, you have to deposit a specified amount, usually close to the bonus amount (or sometimes even more), and play with a certain amount of money before you are allowed to cash out. The standard is between 4 times and 12 times the amount of the bonus or combined bonus + deposit. (For example ? if you deposited 100$ and received 100$, you will have to wager at least 800$ (4X(100$+100$)) in order to cash out. This means you can put the 200$ on the roulette, win, put another 400$, win, and now you have played the due 800$ and you can cash out. Read the fine print in the term & conditions for each offer, there you will see what is the amount needed, and if there are games banned from the bonus play. Second, Third etc. deposit bonus: Same rules apply here ? but every player can enjoy the bonus ? even an old timer at the casino, provided it is their 2nd or 3rd deposit. (or more ?depending on the casino). Monthly bonus: Some casinos will give you a bonus for the first deposit of each month. Same rules apply here ? read the T&C. Players club or Comp points: Most casinos will reward players with credit for money spent, and allow them to receive money back for a predetermined amount of points. Read each casinos rules concerning the exchange. Some places will let you use the points you earn to get merchandize or enter special private tournaments. Bonus when using different depositing methods: If you are using services like NETeller or Citadel or any of the sort, some casinos will offer you extra 10 or 15% bonus. This is in order to advance new methods, and reduce the dependency on credit cards. Your loses back or extra winnings: This is a bonus that is rarer than the others, but it allows you to get some of your loses back (usually about 10% back), and if you are a winner, the casino adds to your winnings (usually about 1%). VIP Clubs Most casinos will have some sort of VIP program, allowing veteran players and high rollers to each more Comp points, have better exchange rates, play in private games and more. These are the most common bonuses today. Some times a casino will add something special, a little extra, a promotion for a special occasion (Christmas, Halloween, etc.), and details on each one you can always read in the home page of each casino click here . Before you start playing, there is one thing you need to know, and that is how to play ? after that you?re on your own? If you're interested in finidng more on the subject, please visit one of these two sites: casino bonus texas holdem Good Luck!
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Collecting World Series Of Poker Chip Sets For Home UseWorld Series of Poker is now one of the most popular 'couch sports' viewed on television with a regular audience tuning in each week. People don't need to go to the Casino anymore. They can buy their own set of World Series of Poker chip sets and enjoy a social game of poker in their own home using these poker chip sets. Poker is a game that can be enjoyed by poker players of all levels and in recent years, professional poker has soared in popularity as people head to their local casinos or join up with online poker rooms in an effort to try their hand at a tournament or competition. Cable networks have also recognized this recent trend towards poker popularity and as a result are now profiting from America's love of poker by televising these poker championships on television on a weekly basis, as well as merchandize all manner of poker chip sets, tabletops, clothes and other accessories business . With poker's newfound popularity thanks to World Series of Poker, everyone wants to get their hands on some World Series of Poker chips to use at home for a game of poker with family and friends. Despite the negative image that people sometimes have of gambling, poker is actually a fun and very harmless game and gives many people hours of enjoyment each week. In actual fact poker actually requires a lot of probability and mathematical computations on the part of the players so a sharp, quick mind is an important asset all-southampton.co.uk . In decades gone by, professional poker players were not the stars that they are today. There was no such thing as the World Series of Poker where the best poker players in the world played for a million dollars. Before the 1950s, the only feasible way to get good at poker was through years and years of experience and nerves of steel. Nothing much has changed now while the players of today are not necessarily hardened criminals like players of yesteryear they still require nerves of steel, a good knowledge of the game and the strategy behind the game, along with own set of World Series of Poker chips. Texas Hold'em World Series of Poker chip sets are some what different from other poker chip sets. When it comes to Hold'em, you are going to need more chips than most other games because of the betting process that takes place during the course of the game. Texas Hold'em is a game that is played by the most competitive and competent poker players but to win you need to play your cards and your skill. TexasHold'em Poker chip sets just refer to the engraving and the case of the chips sets. The chips are the same weight (11.5 grams)and diameter (39 mm) as standard casino chips and they are usually of a high quality clay with a glaze finish. The sets generally comprise of chips in five colors. This is because Texas Hold'em can be quite an expensive game so players need plenty of chips and plenty of denominations to keep them in the game. People tend to enjoy betting large to really get under their opponents skin and test their resolve in this game. This requires Texas Hold'em to have high chip values in comparison to the lowest chip. Each chip within Texas Hold'em World Series of Poker chip sets has Texas Hold'em engraved on the front and back and the color schemes are kept rather simple. The base color is going to be only covered by black or white stripes that end before you hit the center of the chip. These are the ideal chips for social and semi professional poker players who play regularly. Texas Hold'em World Series of Poker chip sets are usually made of high quality clay and the imprints made are presented in great detail.The sets come in a professional carrying case which protects chips at all times for storage, travel and organization. Jake Johnson is the senior writer for http://www.claypokerchips.biz Content Management Central - Your Source for CMS News, Resources and Articles.
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Copyright © 2005 http://royal-caribbean-world all-glasgow.co.uk .info * Introduction *Ever heard of a luxury hotel that moves every half hour?You guessed it: it?s a Royal Caribbean cruise ship, a mass of one hundred thousand tons, that glides on the ocean between Florida and the islands of the Caribbean on a regular basis.Royal Caribbean International is the second largest cruise ship operator in the world with revenues in excess of $4 billion. It owns 28 ships with more than 65,000 berths on them and is growing. Here?s their story.Flash back to 1969. An idea suddenly struck Arne Wilhelmsen and Edwin Stephan (Arne was a Harvard-educated investor and Edwin a famous Floridian businessman). The idea was that there was a large community of extremely wealthy Americans in Florida, and that this community would put down top dollar for a short, relaxing luxury cruise to the nearby Caribbean.Arne and Edwin marketed this brainwave to some of the shipping magnates in Norway who readily bought it and came up with large investments. After a short gestation period, Royal Caribbean Cruise Lines (and an entire new industry) was born.By the next year (1970), the infant company could speak of it?s first possession: The SONG OF NORWAY, a splendid cruise ship, weighing 18,500 tons and equipped for 700 passengers, custom-built in Finland click here . The most stunning feature of it was a cocktail lounge cantilevered around the smokestack (Edwin Stephen got the idea from the Seattle Space Needle). This lounge was built into many of the Line?s later ships and became the hallmark of the Company?s fleet.* Growth, Growth and More Growth *The founders of the Company pursued their vision of achieving market dominance through a continual program of adding ships and services. A consolidated record of this, which is very difficult to find elsewhere in the media, is presented below:1971Cruise ships NORDIC PRINCE and SUN VIKING arrive1978SONG OF NORWAY cut in half, 75-foot piece with 164 cabins introduced in between1980NORDIC PRINCE augmented the same way1982SONG OF AMERICA arrives with a larger, more luxurious lounge around the smokestack1988SOVEREIGN OF THE SEAS, the largest cruise ship ever built at 73,162 tons for 2,276 passengers, arrives at a cost of $150 million1990- NORDIC EMPRESS arrives- The Company expands beyond the Caribbean: Mexico, Alaska, and Europe are added as destinations;- Industry?s first computerized booking system introduced1991- MONARCH OF THE SEAS arrives, ready for 2,354 passengers1992- MAJESTY OF THE SEAS delivered, equipped for 2,354 passengers1993- The Company goes public1995- LEGEND OF THE SEAS arrives, built for 1,804 passengers1996- GRANDEUR OF THE SEAS arrives at 74,000 tons and for 2,440 passengers- SPLENDOUR OF THE SEAS, in the same class as GRANDEUR, delivered1997- Name changed to Royal Caribbean Cruises Limited (RCCL)- RCCL buys Celebrity Cruises and its four working ships from Chandris Lines at a cost of $1.3 billion- RHAPSODY OF THE SEAS, at 79,000 tons and for 2,435 passengers, is delivered- ENCHANTMENT OF THE SEAS, at 74,000 tons and for 2,440 passengers, arrives1998- Enter VISION OF THE SEAS, 79,000 tons and to carry 2,435 passengers- Joint ownership agreement signed with Chicago?s Pritzker family (that has $15 billion in assets) and Haifa?s Ofer family (that owns one of the world?s largest shipping companies, Ofer Brothers Shipping Co)1999- VOYAGER OF THE SEAS comes in at a whopping 140,000 tons for 3,114 guests2000- EXPLORER OF THE SEAS arrives; in the VOYAGER class, it has marine laboratories on board as well2001- ADVENTURE OF THE SEAS arrives: 3,114 passengers accommodated per cruise- RADIANCE OF THE SEAS delivered: 2,100 passenger capacity at 90,000 tons, with gas turbines, it is the first in it?s class- The company buys 20% of UK tour operator First Choice and launches a joint venture cruise line. It offers land-based tours in Alaska through Royal Celebrity Tours.2002- BRILLIANCE OF THE SEAS, a vessel in the RADIANCE class, arrives and is ready for duty2003- SERENADE OF THE SEAS, the third RADIANCE class vessel, is delivered2004JEWEL OF THE SEAS, RADIANCE class, makes its debut? and of course, more ships, even larger that the earlier ones, are on order!* Conclusion *With revenues in excess of $4 billion, RCCL is a juggernaut which will not slow down.Its ships are floating cities, boast amenities such as rock climbing walls, miniature golf courses, swimming pools, ice skating rinks, sun decks, basketball courts, beauty salons, exercise and spa facilities, gaming facilities, lounges, bars, cabaret performances, cinemas, shopping arcades, multiple restaurants and casinos.Most importantly, when on a cruise, one experiences some priceless bonuses: unpolluted air and a virtually noise-free environment. These are truly, in the modern context, balm for the soul.If you can afford the entirely reasonable average fare of $400 per person for a 3-night cruise in a luxury stateroom? don?t think twice about it, sign up for a cruise and gain the experience of a lifetime! Lucky Balaraman has a Master?s degree from a prestigious US university and writes on several subjects. To learn more about Royal Caribbean Cruises Ltd, please visit the website http://royal-caribbean-world.info
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In “Why Pop-Ups are Pop-Bad”, we looked at the pitfalls of pop-up advertising, the most significant of them being the way Internet surfers feel about pop-ups. As I mentioned in that previous article, when you use pop-ups, you take the risk of your visitor count suffering and the reputation of your site being damaged. Despite that, many use pop-ups on their sites for a variety of reasons and are reluctant to cease using an advertising method they feel to be effective. So, what is there to do? Is the only possibility to either make your visitors feel frustrated or drop your pop-ups? While your users would probably want to see the pop-ups disappear completely, that is not always possible. However, by making some slight changes to the way you use pop-ups, you can often achieve a result that satisfies both you and your visitors. Maximum benefit, minimum trouble There are multiple ways to make your pop-ups more user friendly, here are some of my favorites. Try them out and see which ones work for you. Imagine this. You arrive at a site and a pop-up ad appears. Being a veteran web-user, you close it quickly and continue investigating what the site has to offer all-halifax.co.uk . When you open the next page, the same pop-up comes up. Again, one click from your mouse and it is gone. On to the next page and the darn thing pops up yet again! Now you're getting annoyed and start looking for the exit. OK, you probably didn't have to imagine that. If you've been on the web for a while, you're likely to have experienced it. Having the pop-up appear once didn't feel as bad, but when you had already looked at it and decided that you weren't interested in what it advertised, having it come up again and again made the site seem very unfriendly. The moral of the story? Use cookies to identify your visitors and limit the amount of times the same pop-up is shown to the same user. Although it is claimed that on average, a person has to see the same ad several times before he'll react to it, enough is enough. Do not use more than one pop-up on a single page. Using multiple pop-ups is unlikely to greatly increase the response rate to your advertising, but it will ensure that the patience of your visitors wears thin a lot faster. A horde of pop-ups appearing at the same time may crash some browsers and slow older computers down to a crawl. Consider launching your pop-ups at the moment users exit your site rather than when they arrive to it. This is likely to make your advertisements seem less distracting, because at that point your visitors have already finished using your site and found the information they were looking for. If you choose to use exit pop-ups, remember that they offer an excellent opportunity to retain contact with a visitor that may otherwise be lost in cyberspace. A pop-up to bookmark your site or subscribe to your newsletter is likely to work better at this stage, as the user has already seen that you run a high-quality site click here . Just like all other forms of advertising you use, your pop-ups should offer content that is relevant to the topic of your site. For example, it's a much better idea to have a pop-up that sells subscriptions to Sports Illustrated on your Boston Bruins fan site than a pop-up for an Internet casino. Not only does it get a better response rate, but it also makes your site to look more professional. Every time you add pop-up advertisements or adjust existing ones, keep a close eye on how your audience reacts to the changes. Your visitor count, the time an average visitor spends on your site and the number of page views per visitor are all important meters that will promptly notify you of any possible problems. Lauri Harpf runs the A Promotion Guide website, where he offers free information about search engines, directories and other promotion methods. His site can be found at http://www.apromotionguide.com/
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Copyright © 2005 MikeFilsaime.com, Inc. Dear SEO Enthusiast, There is a reason why this article is called - SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ? It is a reality show live internet marketing experimnet and you can participate now live be reading and checking the stats daily. In fact there is a reason why I have it listed in the title and in the first line of this article. There are also reasons why I mention it many times in the article next to my name. This article is a case study in progress. You see, I met up great top SEO genius. his name is B r a d F a l l o n. (Reason for spaces below.) I will refer to him as BF from now on. BF has a site for wedding favors that is ranked #1 for Google, Yahoo, and MSN for the terms wedding favors and wedding gifts click here . BF also has a course called stomping the search engines. It talks about the importance of getting quality links back to your site to increase your page rank and overall rank position. Now, I Mike Filsaime, do not claim to know anything about SEO. But at the time of this article writing, Thursday, August 4th, 2005 : 11:13 PM EDT, BF is also number one for the search term: “The coolest guy on the planet” - Go to Google.com and do a search on that phrase. I would bet he is still number one. I have seen many people slide from the 2-10 position, but BF, the SEO genius is still number 1. You see, BF and Mike Filsaime met in Las Vegas. And we were at a casino playing Blackjack. And I heard him say to a lady dealer, I am “the coolest guy on the planet.” And then he said, no really, type it in Google, and you will see bf.com I thought he was joking. But then later I saw he was not. Then I found that there is a club of SEO guru's all fighting for that #1 position for “the coolest guy on the planet.” But no one could knock him off. So I told him I was going to get the domain names and we both ran up to our rooms and I went to GoDaddy and beat him and then got an alternative domain as well. Man was he mad. But I still had to do stuff with it. So I wanted to try. Yes me, Mike Filsaime wanted to be “the coolest guy on the planet.” So I registered two domains on July 6th, 2005. the-coolest-guy- on- the-planet.com and thecoolestguyontheplanet.com Now, the reason I am using BF and not his real name is that I am competing with him in this race to the top spot and I do not want to help his ranking all-loughborough.co.uk . But I am using the term often in this article i.e. Mike Filsaime is The coolest guy on the planet, or The coolest guy on the planet is Mike Filsaime so that the keywords are added through out the article next to my name. So now, 1 month later, I have the domain name, and as write this article, I am ranked as follows for : the coolest guy on the planet Aug. 4, 2005 Google.com - 212,000 listings # 277 (Page 28)- the-coolest-guy- on- the-planet.com Not listed - thecoolestguyontheplanet.com BF #1 Aug. 4, 2005 Yahoo.com Not listed - the-coolest-guy- on- the-planet.com Not listed - thecoolestguyontheplanet.com BF #3 O.K. so now, to see if articles really work and the back-links as well. I am going to post this article on my site and see if I can get links back to it by also posting it to article submission services. Then as you read this, you can see the stats above and see if we moved up. I hope to see that this does work to improve the ranking. Then I will write another article about the results. But at least as you read this you can track it for yourself to see how well teh articles have helped make Mike Filsaime, the coolest guy on the planet. http://www.thecoolestguyontheplanet.com http://www.the-coolest-guy-on-the-planet.com About the Author:Mike Filsaime creates services and software for effective online marketing. For ways to improve your site performance you can go to http://www.MikeFilsaime.com and http://www.thecoolestguyontheplanet.com http://www.the-coolest-guy-on-the-planet.com
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When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe Im being a bit flippant, but after three decades in advertising thats almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that dont meet these numbers.During the heyday of AT & T, they only spent about one percent of their income on advertising. But, in the sixties and seventies, they were making a billion and a half dollars annually. So their advertising budget was 150,000,000 a year. Thats still a staggering amount. I read somewhere that many major companies spend about twenty percent of their anticipated gross, during a campaign to introduce a new product into the marketplace. Here are some other industries and their allotted percentages as expressed in very general terms according to some current advertising journals statistics:Auto Manufacturers: Up to 1%, Retail Stores: 2% to 3%, Service Businesses: 3% to 5%, New Business Startup: 5% to 7%, Fast Moving Consumer Products: 8% to 10%, Pharmaceutical or Cosmetic Companies: 20% and up.But suppose youre not Revlon Cosmetics and, instead, your business is cleaning carpets: so where do you fit in? It depends. Its all about the mystical, magical ROI, once again. If youre the new guy in town, odds are you will need to do the most advertising to establish your name and identity among the other carpet cleaners. Unfortunately, it means the outlay of sizeable marketing dollars to compete with existing ads. They, after all, have already earned their place by their longevity. You have to break into the heading with a large ad to draw customers that ordinarily would migrate to the older competitors.And it probably couldnt have come at a worse time for you. Youve just invested in trucks, equipment, perhaps an office and that overhead, employees, insurance, signage, accounting and licensing fees. Its outflow without any inflow. Yet now you are expected to cough up even more money for a marketing campaign. Its just about this time that many new businesses say theyre tapped out and opt to bypass the Yellow Pages. Its just too darned expensive, they moan. But, a smart businessperson would have allowed for this expensive in the original business plan. You do have a business plan, right? You dont? Shame on you!Assuming you have some basic strategy for your business, then you should have an advertising allotment. Its as important as a sign on the front of the building or on the truck. It would include those items plus any direct mail, Yellow Pages and any other appropriate media. If youre a retail business, try the two to five percent of anticipated gross sales. If youre a service provider, go with four to ten percent. Then double that for the first year.This is a general rule of thumb. There are so many factors that affect the outcome of a campaign, I hesitate to set down a firm number. What if you use a figure I mention for a year and have a miserable result? Did you over or under spend? How do you know? I will bet that most business failures are due to a lack of an, or under-funded, advertising program. I remember how many of my customers cut back their campaigns during recessionary times. This is exactly the reverse of how large corporations view a downturn in sales. They realize that they must increase their marketing in hard times. It may be counter- intuitive to a small business to spend more when profits are down, but its the same as playing the stock market.When a stock is soaring, do you buy when its peaked or when it starts dropping? Most amateur investors will jump on the bandwagon of a climbing stock, thereby forfeiting almost any chance of a profit. The smart investor will buy the so-called, bottom-feeders because they are the best potential profit-makers and have the lowest cost factors. Again, the counter-intuitive approach works every time.When determining a budget, a change in mindset is in order. Rather than looking at advertising as an expense, consider it as an investment. Many businesses think of marketing as an overhead expense. That may be true of your insurance, rent, utilities, employees, accountant and legal fees, but advertising is the only service that can actually bring in customers. None of the other aforementioned items can make a sale. With the exception of a commissioned salesperson, the remainder of these overhead expenses are always outgoing only. So you have to reevaluate your advertising strategy viewing it in the proper light: an investment that helps provide cash-flow.After many years of YP consulting, one thing stood out above all others. The idea that a businesss ad was a necessary evil which drained the company of profits and was quite over-priced business . I never heard a customer remark how cheap his YP ad appeared to be and how happy he was to write that monthly directory check. Even when times were good and they knew the ad was getting them calls, the expense was painful all-bedford.co.uk . What would be even more painful would be to close a business due to a lack of sales.I used to compare a YP ad to a business sign. Most retail stores recognized the need for letting the public know that ABC Auto Sales was open for business and spent huge amounts on massive signs around the property. But, when it came to their YP program, their invariably asked what the smallest ad would cost. I would say that perhaps they might consider reducing their signage to a tiny, one by one foot size. Of course, that would cause them to become indignant. The whole idea was laughable to them and why should they even consider such a stupid suggestion? The poor owners didnt make the obvious connection.So they would budget for a neon-illuminated monstrosity that would put a Vegas casino to shame and yet have a pittance remaining for the directory. When I explained how few people drove around town looking for the Auto Sales sign, they would justify the investment by saying how many customers came in because they said they saw the sign. I was happy for them but pointed out that placing a sign in front of every person actually seeking out a business would be an even better investment. Where could they do that, they wondered. Hmm. How about under the heading of Automobiles-Dealers in the Yellow Pages? Sure, they would have to forgo the flashing lights, but think of all the electricity they could save.My long-winded treatise is to convey one hypothesis: have a plan. Cover all the essential areas of the business. Even if you decide that the directory is not your ideal form of promotion, make sure that your advertising program is well funded and part of the overall business scheme. Also, have a multi-year strategy that allows for future growth and marketing, unless you have figured youll be closing within the first year or so. In that case, save your money and go on a nice vacation instead. After all, a company that fails to plan, plans to fail, or so its been said.
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